TASK 2: Visual Analysis
1. Recap the Task 2 brief
I choose the UNSDG is "gender equality. " This objective is the Sustainable Develpment Goals of the United Nations (which seek to empower all women and girls and achieve gender equality) include gender equality as a core component. This objective is to provide equitable possibilities for women and girls in leadership, education, and economic engagement while also eradicating harmful practices, violence, and prejudice against them. Eliminating violence and discrimination, guaranteeing equal access to healthcare and education, encouraging women to participate in decision-making, and providing equal opportunity for women in the workforce and in business are some of the specific objectives. For the task 1 poster uses the six theories (Contrast, gestalt , symmetrical balance. emphasis, repetition and harmony) to create the interesting visual composition and giving a sense of cohesion and wholeness as well as to demonstrate the meaning: in current society , women always been burdened with the men's requirements.
2. Visual Analysis of the selected design
OBSERVATION
The design is a geometric design with a female symbol in the center. Surrounding it is a single male symbol. In the background, a rough grain effect and a halo effect are used to emphasize the theme. A longer male symbol is used in the center to separate the images, while at the bottom is the title. In terms of visual elements, the main colors observed are pink, dark blue, black and gray. Overall, this is an extremely interesting design.
INTERPRETATION
The design is symmetrical and balanced. The designer has used two typical female symbols and male symbols that are specific and immediate as vehicles of meaning.
The male ♂ symbol is a circle with an arrow pointing upwards to the right, representing a spear and shield, and is derived from the weapons of Mars, the god of war in ancient Roman mythology. Legend has it that Mars, the god of war, was brave and fierce, and was good at using spears and shields. Therefore, the people of ancient Rome used the symbol of the spear and shield to represent the god of war Mars. The ♀ symbol is a circle with a cross underneath, figuratively reproducing a small mirror with a handle in a woman's hand. The circle represents the mirror and the cross below it indicates the handle. It refers to the mirror in the hand of Venus, the goddess of beauty, and represents Venus. Venus is the god of beauty, beautiful appearance, but also very important to grooming, often carry a small mirror.
In this, it reflects the fact that from ancient times, women have always been linked to beauty, and when people talk about a woman, it is her appearance that comes first before anything else. And this reminds me of the recent popularity of the word "beauty service" which has become a hit on the Internet. There is no official definition of the term, but it can be understood as people, especially women, spending a lot of time, energy, and even sacrificing their health to maintain their beauty over a long period of time. My understanding of this is that 'beauty' originally had no standard, but in patriarchal societies, 'beauty' is confined to a fixed range by the male gaze. Being "fair, thin, and curvy" became the standard of reference and model, followed by the judgment of "not white enough, not light enough, and not fit enough", and then the lecture of "need to whiten, need to lose weight, and need to shape up". As a result, "beauty" has become an invisible shackle imposed on women by the patriarchal society through aesthetics. This kind of discipline not only permeates our daily lives like capillaries, but is also internalized in our inner worlds, where we are constantly at war with ourselves and exploited for our own sake. What we are resisting by opposing "beauty service" is also the "service" that results from this subtle social discipline. Therefore, I believe that defending the right to be unattractive and pursuing the freedom of beauty are not incompatible opposites; both are dissolving the external alienation of the female body, opposing the external oppression of aesthetics, rejecting the gaze of the other, breaking the objectification of the self, and striving for women's right to speak and their subjectivity.
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