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DIGITAL & SOCIAL MEDIA COMMUNICATION

 

|  20/04/25-28/06/25
|| Sun Jia Yi / 0370449
|| Digital & Social Media Communication / Bachelor of Design (Hons) in Creative Media
|| Task 1-2 / Group 6

TABLE OF CONTENTS

1. Lectures
2. Instructions
3. Feedback 
4. Reflection 
LECTURES 

Task Compilation & Progression

Week 01: Brand Information: 

For the week didn't have a group so had to wait for other people that didn't have any group join them.

Week 02: 

So, student didn't was late, so we joined up online and some in class that still did not have any group so i joined up with Safiya, Jordan, Gu Yu Qing and then in class Stephaine and Jasmine joined us. 

Week 03: Brand Information:

Here is the potential client list that we came up with after class:

Brand list 1

  • Bonia
  • Beryl's chocolate 
  • Doctor martens
  • Apple 
  • Fenty Beauty
  • McDonald's
  • Rhobe 
  • Nike
  • Glossier
  • Ikea
  • Duolingo
  • Chipotle
  • Grab
  • Coca cola
  • Zara
Week 04: Brand Information:

We came to a conclusion that the previous client we choose The Old Town Caffee was not working so we changed to Tee Seng Stationary Store at the Taylor's campus. We started gathering information on canvas before that each one of us was given a task in slide to do to complete the task:

1. Brand Story: Safiya
2. Products/Services List: Jasmine
3. Target Market: Stephine
4. SWOT Analysis: Jordon
5. Vision and Mission: Tyra
6. Social Media/Marketing Channels:Gu Yu Qing

Tee Seng Stationary Recourses Store Task 1 Presentation 

Week 05: Brand Information: 

For this we were finalizing all of the informations also interviewing the woman in the store which she was not the owner, but the owner was not available and not information's we didn't get but it was enough to describe about the store and its products and services that they offer that highlight the store.
 
Week 06 - 08: Empathy Mapping & Persona:

We utilized Miro to develop empathy maps and personas as part of our user research process. For the personas, we created three detailed fictional profiles representing distinct user groups, including students, freelancers, and employees. These personas offer valuable insight into user behaviors and needs, enabling us to target our audience more effectively and strategically organize our content. 


Week 06: Content Planning:

We were provided with a content planning sheet from Sir Asrizal to use as a reference, we then visited the stationary to discuss some information's and to take photos and asking permission to take photos and film for this project. Once we were given the go ahead, we moved by taking photos of the products to be used in our contents.

Fig 1.1 First video from library to the Stationary

Week 07: Content Planning:

Fig 1.2 Carousel poster direction

Fig 1.3

Made a copy of the poster to take photo from the campus from level 1 near the lectures room to Tee Seng Stationary Resources.



Week 08: Content Planning:


The third visit was for the products for us to use in the contents the static post we will be doing and placing into the google drive.

Fig 1.4 Products from Tee Seng Stationary Resources

Week 09: Content Planning:



Fig 1.5 products 

Week 10: Content Planning:

Creating video content about the store and memes showcasing the building and the products display and the different variety they have.

Fig 1.6

Fig 1.7
Week 11: Progression:

we had a meeting to finalize our posts
- this our Instagram account 
https://www.instagram.com/teeseng.tu/profilecard/?igsh=Y2E0aTUxdTZiaDg1
- we decided on the captions of the first 3 post 

post 1:

  • your one-stop shop for all things stationery, printing, and last-minute project panic. ✏
  •  Located right here on campus (Block B!), we’re here to keep you stocked with everything from pens and papers to model-making tools and printing services. 🖨
  •  🛒 Drop by and say hi!
  •  #Stationery #taylorsuniversity  #campusstationery  #StudentLife #stationeryaddict  #subangjaya #malaysia

 

post 2: 

  • 🎬 POV: You just ran out of ink mid-assignment and need to sprint to Tee Seng before your will to live runs out 🏃💨🖊
  • Catch us speed-walking with 3% battery. 😭
  • 📍From Library ➡ Syopz Mall ➡ Tee Seng Resources 😮‍💨
  •  #taylosuni #stationeryshop #malaysia #tayloriansknow #relatable #student

post 3: 

  • Lost on campus?
  • here’s how to find your way to your favorite stationery stop 🖇🗺
  • 📍From Level 1 ➡ Starbucks at Syopz Mall ➡ Tee Seng Resources
  • pens, paper, printing — all in one spot.
  • see you soon.
  • #taylorsuniversity #syopz #syopzmall #malaysia #subangjaya #stationeryaddict #Stationery

 - we planned this week posts


Here our progress of post and reel in the google drive 
https://drive.google.com/drive/folders/1Cp4Ml-BmpcDdafLMCJRr5d0XngFvumzv

Also made another platform to boasttraffic using #s and popular sounds TikTok - Make Your Day

Week 12: Social Media Status:

These are the social status where we posted on TikTok and Instagram where we got a lot of views not much follow but some on both platforms.

Fig 1.7

Fig 1.8

Fig 1.9


Week 13: Final Project - Pitch Deck & Design:

After the editing of our content videos and posts, we collaborated to complete the presentation deck as per the vision and mission of Tee Seng Stationery Resources. This collaboration ensured that everything went smoothly and remained consistent.

Fig 1.10 Slide 1 progression for the mind mapping and personas

Fig 2.1 Slide 2 progression Final presentation 

FINAL SUBMISSIONS

Task 01: Brand Information 
Tee Seng Stationary Resources

Task 02: Empathy Mapping & Persona



REFLECTION

Experience

Reflecting on this module, I can genuinely assert that it has been a rewarding and valuable experience. Initially, I felt some trepidation, particularly upon realizing that the coursework would be evaluated based on group projects. The idea of collaborating so closely with a team over several weeks appeared daunting. However, it quickly became one of the most enjoyable aspects of the module.

Creating the branding and social media strategy for Tee Seng Stationary Resources, a stationery shop located on the Taylor's University campus, proved to be both challenging and invigorating. The most gratifying moment was witnessing the evolution of our ideas and designs through collaborative efforts. From generating content ideas to selecting visual components, every phase was enhanced by the variety of perspectives and contributions from my teammates.

Having a talented and imaginative team was instrumental. There was a constant flow of innovative ideas and constructive feedback being exchanged, which elevated the quality of our project. I realized that the success of our campaign stemmed not merely from effective design but from our strong collaboration and shared vision.

This experience underscored the critical importance of teamwork in creative fields such as digital communication. Engaging in this project taught me the significance of communication, adaptability, and trust within a team setting, and I will carry these insights with me as I progress in my career.

Observation 

During the semester, I valued the diverse approaches to branding and design. Having collaborated on the Tee Seng Stationary Resources project, I found it remarkable that my group members offered insights that I would not have conceived on my own. Their distinct viewpoints and creative abilities encouraged me to reassess and enhance my own design methodology.

Findings

This module has enhanced my understanding of the substantial role that social media analytics can play in an effective branding strategy. Previously, I had only conducted a cursory examination of Instagram analytics, failing to recognize the depth of insights they could provide. Engaging in the Tee Seng Stationary Resources campaign has equipped me with the skills to interpret data and utilize it to guide our social media strategies. This experience marked a pivotal moment, transforming my approach from conjecturing about potential successes to making informed, data-driven decisions.
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