|| 22/04/25-13/05/25
|| Sun Jia Yi / 0370449
|| Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media
|| Task 03
TABLE OF CONTENTS
1. Lectures
2. Instructions
3. Feedback
4. Reflection
5. Further Reading
INSTRUCTIONS
This is the Module Information Booklet for this Module:
Campaign Breif
The campaign is a major marketing and branding effort focused on
promoting their flagship skincare line: the drive- in Low molecular
hyaluronic and collection.
The central concept of the campaign emphasizes the deep , effective
delivery of moisture into the skin , positioning the Drive-in line as the
ultimate solution of dehydration.
The key point of the campaign is deep hydration and barrie health,
science-backed, minimalist and gentle formulation also
sustainability.
Based on the task 2 , I starting to do the visual poster, social media
post, website, digital brochures & mission card, pop- up event,
sample- kit mock up, exclusive gifts mock up, torriden special box mock
up.
Campaign Format
Zone Description
🌊zHydration Lab
Skin moisture analysis booth. Use digital skin scanners to measure
hydration. Visitors get a “Hydration Score” + product recommendation.
As Torriden products are vegan and cruelty- free does aligned to “Your
skin is our planet”
🌱 Scoop Game
Scoop 3 times and get as many balls as possible into the jar. Win
Torriden gifts depending on the Supercharged zone reached.
✨ Purchasing Studio
Photo booth sing #TorridenDiveIn. Attendees can take eco-themed
selfies with glowing ripple effects (symbolizing water purity).
Logo:
Same as the color palette, Cuz we are not going to rebrand the
torriden, so we decided to use the original torriden logo. And also cuz
the torriden company changed the logo once so we did some research about
the torriden logo.
Fig 1.1 Torriden Logo (Week 08)
Graphic Elements:
Fig 1.2 Graphic Elements (Week 08)
Graphic elements used in the design, focusing on hydration and softness. On the left, a 5D hyaluronic acid illustration is shown as a rounded, jelly-like character with soft blue tones
and a gentle facial expression, symbolising deep hydration, skin comfort,
and a friendly, approachable feeling rather than a harsh scientific look.
On the right, water droplet shapes are used as supporting graphics, visually reinforcing the ideas of
moisture, freshness, and lightness. Together, these graphics communicate
Torriden’s key message of hydrating, soothing, and skin-friendly skincare, while keeping the visuals playful, clean, and easy to understand.
SWOT Analysis:
Fig 1.3 swot analysis(Week 08)
Below is Chosen product, pop-up event introduction, Visual reference
,typography and color ideas for the Torriden Campaign: "Dive into Your
Skin".
Fig 1.4 The Information of the Campaign (Week 08)
Campaign Strategy:
Fig 1.5 Campaign Strategy (Week 09)
Purpose of the campaign:
Fig 1.6 Purpose of the campaign(Week 09)
The Process of the Visual Poster:
Fig 1.7 process of the visual poster(Week 09)
The Process of the Social Media Post:
Fig 1.8 process of the social media post (Week 09)
The process of sample kit, skincare gift set:
Fig 1.10 first version of the website (Week 09)
1. Social Media Posts
The post will be placed through social media which is highly active in
Instagram as our target group
of users usually receive the news from Insta.
Fig 1.11 social media post (Week 10)
The post will be create the brand awareness and deliver the message of
the brand slogan and the product will be involved into the campaign. It
will be like a teaser to attract the target group of what will be
happening.
Fig 1.12 social media post (Week 10)
The posts will slowly add more contents about what is the campaign, and
also deliver the messages of brand slogan as to recall the target group
memories and also the touchpoint of having Torriden in the
campaign
Fig 1.13 social media post (Week 10)
The post will attract the target group’s interest by forming the
impression of having the “Dive Into Your Skin” pop- up event and push them
to join it. The posts also use some promotion strategies to capture their
interest to join the event.
Final outcome in social media post
Fig 1.14 final social media post (Week 10)
Social media Posts mockup
Fig 1.15 final social media mock up (Week 10)
2. Out-of-Home poster
It will be placed as billboard posters which will be placed surround
in high-traffic areas in Kuala Lumpur as the pop-up event itself will
be placed in Starhill, Kuala Lumpur.
Fig 1.16 out-of-home poster(Week 11)
These posters will be considered as Top-of-Funnel (Awareness) like
a teaser as to gain the target group
interest of showing “Dive into your skin” will be held in Malaysia.
The poster image has showed out the Torriden Dive-In line products
which will be involved in the event.
Fig 1.17 out-of-home poster(Week 11)
The poster will be Top-of-Funnel (Desire & Interests) which the
messages will be delivered from the poster will be the campaign
itself, the brand slogan and the description of the feel of using
Torriden, as well as the place.
Fig 1.18 out-of-home poster(Week 11)
These posters will be the rmiddle-of-funnel stage of posters that
will be placed at the billboard which provide the message of date,
time and the key message as to attract more target group to join the
pop-up event.
Fig 1.19 out-of-home poster(Week 11)
These posters will be the middle-of-funnel stage posters that will be
placed at the billboard which provide the message of date, time and
the key message as to attract more target group to join the pop-up
event.
3. Video
The inspiration of video has used the style of a short, dynamic
social media clip (like a Reel or TikTok) featuring two people
looking down at the camera, then quickly revealing a poster and a
branded graphic. This style is perfect for an Awareness stage push
on social media.
Fig 1.20 final torriden video(Week 11)
The core idea is a "Coming Soon" reveal combined with a playful
theme, "DIVE INTO YOUR SKIN with Torriden." This creates a sense of
excitement and urgency by immediately giving the key details (Dates,
Time, Location) while connecting the product (skincare/skin health)
to the event's theme.
3. Microsite
Fig 1.21 final microsite(Week 11)
The microsite will introduce the rebrand campaign as the target group
could get more info. from it. The delivered message will provide the info.
about what, why, touchpoint, when & where to join the campaign.
5. Digital Brochures & Mission card
To bring some interaction with the target consumers and also educate them
to care about their skin and teach them how to choose the right products
through the pop-up event. The pop-up event also.
Fig 1.22 final digital brochures & mission card (Week 12)
While proceeding the pop-up event, each target group will be using the
digitalized brochures and mission card after their registration. The usage
of having it as to educate the target group with the campaign and the
DIVE-IN line products and also having fun interaction by experiencing the
event.
6. Pop-up Event
To create temporary, engaging experiences for unique brand engagement,
generating buzz, launching products, testing markets, and driving sales by
leveraging surprise, urgency (FOMO), and direct customer interaction in
unconventional spaces.
Fig 1.23 final pop-up event mock up(Week 12)
7. Sample-Kit Mock Up
Fig 1.24 final sample-kit mock up (Week 12)
Sample kits can be distributes for the new users to try about the Torriden
products and feel it and it can be placed inside the brochure so the
consumers could get more info about it . Vochuer also could distribute for
the new users for purchasing the products.
8 . Exclusive Gifts Mock Up
Fig 1.25 Exclusive Gifts mock up (Week 12)
While proceeding the pop-up event, each target group will be using the
digitalized brochures and mission card after their registration. The usage
of having it as to educate the target group with the campaign and the
DIVE-IN line products and also having fun interaction by experiencing the
event.
9. Torriden Special Box Mock Up
Fig 1.26 Torriden Special Box mock up (Week 12)
Procession Slides
For this presentation, I decided to use Canva to incorporate the
campaign's font into the design.
Fig 1.27 Slides presentation (Week 13)
FINAL SUBMISSION
Fig 1.28 Final Torriden PPT(Week 13)
FEEDBACK
Week 7:
Until week 7 so far everything is good.
Week 9:
With the current home page, the website is well-planned and provides a straightforward method for newcomers to learn about the campaign without becoming overly intrusive.
Week 11:
The teacher preferred my first poster design, noting that incorporating graphic elements yielded a better effect than the version without them.
Regarding the website design, the teacher emphasized that the current priority is gathering image assets and refining them to meet the site's requirements. She acknowledged that streamlining images takes time and expressed no concerns about my typography, which she said consistently maintains a high standard. She recommended using graphic elements more extensively throughout the site to enhance overall cohesion.
Regarding social media, the teacher indicated progress is on track. She reminded me that only 7 tweets need to be completed at this stage, and there's no need to push for the full 12-tweet goal—time constraints should be prioritized.
He advised revisiting the planning phase from Task 2, as my planning presentation was exceptionally thorough and would be valuable for current work. He emphasized that this well-thought-out plan shouldn't go to waste.
Overall, he believes the current design direction is progressing much more smoothly than in previous weeks.
Week 12:
In this session, we were divided into groups (Amber and I were paired) to provide peer feedback. Below are the key points from each category:
Poster: The instructor suggested incorporating more information to enhance the poster's reach and raise awareness about Torriden's activities in Malaysia.
Website: Regarding my homepage, everyone agreed on the current progress, noting the color scheme and layout demonstrate consistency and creativity.
Social Media: When presenting social media content, the instructor inquired about my plan for filling the remaining space. She suggested that while only 7 social media posts are acceptable, they must contain sufficient information.
Video: The instructor noted that the video visuals align well with the script, and the soundtrack is appropriately chosen.
Sample Kit/Gift Set: The instructor expressed approval of the sample kit cover design and the exclusive gift set concept.
REFLECTION
Experience
At first, I found this task quite difficult and began to question many of my decisions—particularly why I chose this specific theme. I was in a tough spot, unsure where to start, feeling like I didn’t have the right approach or direction. To make matters worse, I struggled to find reliable reference materials. It’s safe to say this experience taught me how to navigate creative obstacles. Ultimately, the final piece I turned in demonstrated that when I genuinely focus and commit my time, I can accomplish my goals. No matter how overwhelming life's challenges may seem, they shouldn't prevent me from being creative! Additionally, without the support from Fauzi and Amber, I doubt I could’ve finished this project; their constructive feedback and encouragement were crucial in developing my work.
Observation
I discovered through this assignment how crucial it is to observe still. Even though I was lost for a while, I was able to glance about and find inspiration. Even though it was difficult for me to locate designs that resembled the ones I want to create, examining already-existing designs really aided me in determining which elements I liked and believed would work well for the campaign. It is a part of the design process, but at first I didn't realize it because I was so preoccupied with my own thoughts. (I will never forget now.)
Discovery
I developed a deep understanding of the significance of visual presentation while organizing this event. I spent a lot of time carefully editing and color-correcting photos for this project. In contrast to the corporate branding course from previous semester, this time I aimed for excellence in every visual aspect. I now really comprehend the power of visual presentation.
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