CREATIVE BRAND STRATEGY : TASK 02
|| 22/04/25-13/05/25
|| Sun Jia Yi / 0370449
|| Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media
|| Task 02
TABLE OF CONTENTS
1. Lectures
2. Instructions
3. Feedback
4. Reflection
INSTRUCTIONS
This is the Module Information Booklet for this Module:
I began getting ready for this duty while working on the proposal. I
created a Pinterest board to first gather ideas for the Design Direction
and a Google Doc to record my initial thought process.
Fig 1.1 Torriden Ideation and design Direction (Week 05)
Since this document is just a regular file, it has allowed me to continue
honing my ideas. To be completely honest, I've been having trouble coming
up with a visual design for the event that strikes a balance between
simplicity and maintaining Torriden's essential qualities. I presented
both this document and my Pinterest inspiration board during the feedback
meeting, and they both effectively conveyed the balance I was trying to
achieve.
Fig 1.2 Pinterest Board (Week 05)
Fig 1.3 Slides Template (Week 05)
Fig 1.4 Week 05 progression (Week 05)
Allow me to briefly describe my reasoning for each of the slides.
- Pop-up event
- The first phase of brand awareness enhancement will be achieved through an event at the renowned Starhill, a prominent shopping mall in Malaysia's city center, to promote Torriden. The event will feature consumer engagement activities including mojito cocktails, interactive games, trial kits, giveaways, booths, and affordable value gift sets.
- Sample Kits
- Sample kits can be distributes for the new users to try about the Torriden products and feel it and it can be placed inside the brochure so the consumers could get more info. about it. Voucher also could distribute for the new users for purchasing the products.
- Giveaway Giftset
- The giveaways could be customized keychain and bag to boost the consumers experience while attending the pop-up event. It also a give back to their fans and a welcoming gift for them to join as part of their members. The giveaway set will be used as recyclable material sets as to boost the sustainability
- Skincare Set
- Torriden products could be placed in a skincare set which is convenience for the consumers to get the whole set instead of buying one. The quantity of the skincare set will be small as to welcome the new users to try it for sime period which does not form any wastage.
- Micro/Website
- There is the difference about the website between Malaysia and US version . the website design of US is more align to the brand which does really reflect the brand recognition as well. The interactive of Torriden website in US versioin is quite bad,as it us unconvinience to use it as it is quite lag. the website could be update with the latest news about the roadshow and events and also the consumers could online shop through this web.
- Social Media Poster
- The design of the social media poster of torriden is not consistent which is hard to create the brand identity and hard to arouse the brand awareness. To make the design to be consistence, we more focus on the dive in series of torriden product which is match to its brand colors.
Design Directions:
Colour palette:
I decided to keep the original torriden color cuz for this project we are
not rebrand the torriden so we need to keep the original color to let the
customer can easily identify our pop-up is for torriden this
brand.
Fig 1.5 Color Palette (Week 06)
Same as the color palette, Cuz we are not going to rebrand the torriden, so
we decided to use the original torriden logo. And also cuz the torriden
company changed the logo once so we did some research about the torriden
logo.
Fig 1.6 Change of Torriden logo (Week 06)
Torriden’s brand typography is clean, modern, and highly legible,
reflecting its core values of clarity, trust, and science-based skincare.
The use of FONTSPRING DEMO – Integral CF Bold for headings brings a strong,
structured, and contemporary feel that matches Torriden’s confident and
clinical brand image, while its geometric form helps the event visuals stand
out clearly and feel professional. For body text, Arial Black reinforces
clarity and readability, ensuring information is delivered in a
straightforward and accessible way, which aligns with Torriden’s honest and
no-frills communication style. Together, this typography pairing balances
impact and simplicity, supporting Torriden’s identity as a reliable, modern
skincare brand while maintaining a clean and organised visual hierarchy
suitable for an event setting.
Fig 1.7 typography (Week 06)
Fig 1.8 Graphic Elements (Week 06)
Graphic elements used in the design, focusing on hydration and softness. On the left, a
5D hyaluronic acid illustration
is shown as a rounded, jelly-like character with soft blue tones and a
gentle facial expression, symbolising deep hydration, skin comfort, and a
friendly, approachable feeling rather than a harsh scientific look. On the
right,
water droplet shapes are
used as supporting graphics, visually reinforcing the ideas of moisture,
freshness, and lightness. Together, these graphics communicate Torriden’s
key message of
hydrating, soothing, and skin-friendly skincare, while keeping the visuals playful, clean, and easy to understand.
I mostly used pre-existing videos from beauty
brands as inspiration during this process, and in the end, I chose two videos
that closely matched the idea of the event.
. Fig 1.8 Video References (Week 07)
This first video appears to be a
sneak peek of a fashion collection launch
called
“Perpetual”
from a brand (Owlam Apparel). The caption suggests excitement for an
upcoming release happening
this weekend, giving viewers a
teaser of new clothing designs and building anticipation for the
drop.
This Second video promotes a
skincare sale from Grace Cosmetics, offering
20% off
products and encouraging viewers to shop before the offer ends. It
highlights clean, effective skincare and includes promotional
call-to-action language typical of beauty advertising
content.
After that, I continued to finalise the slides until I Created
below
Fig 1.9 task 2 PPT Week 7 process (Week 07)
I still needed to make some adjustments, like adding my picture credits
and two additional pictures, so this isn't my final presentation. My
final slides are available in Final Submission directly below!
FINAL SUBMISSION
Fig 2.1 Final Torriden Task 2 PPT(Week 07)
FEEDBACK
Week 4:
The Process about the torriden Task 2 ppt is good, Giuven the good description of the torriden this brand.
Week 5:
For the design direction, the color palette and typography is good, Cuz the choice reinforcing torriden's brand image of overall eco-friendly, vegan, poplualr ad minimalism. And for the idea of campaign is very smart cuz this campaign's main key point is match the torriden's brand personality and overall concept.
Week 6:
Planning a sourcing strategy is necessary for visual materials (either through stock pictures or model photography). To prevent offending the intended demographic, make sure your images stay subtle. Strive for a modest and unobtrusive appearance that complements the general idea and brand identity of Torriden. The "Dive into Your Skin" poster is a prime example of this strategy; its tasteful design and well-balanced ambiance produce a soft, inviting vibe without sacrificing buy purpose. Additionally, it has all five of the crucial components of advertising posters.
Week 7:
Video assets are required for task submission, so don't leave them out. To retain brand continuity and consistency, stick to the original color scheme. In order to avoid alienating the target audience with excessive stylization, logo design must promote approachability. The instructor has approved the use of Font Spring-Demo for the headline font in terms of typography. This choice avoids similarity with other torriden brand pop-up while reinforcing torriden's brand image of eco-friendliness, hydration, and minimalism.
REFLECTION
Experience
I was in a panic all the time during the assignment. I was afraid that the topic I had selected for the campaign was too specialized, even if the idea made perfect sense. I struggled with how to express to Pinterest or Behance that I wanted designs that were straightforward but not overly formal, while still making the audience feel at ease, since none of the design pieces I discovered really suited what I required. What a specialized request! Even though I was upset at the moment, I sincerely appreciate Mr. Fauzi's supportive comments throughout the review session.
Observation
I laid the foundation for the event's ideal visual identity by sorting through a plethora of online references to clarify what the event needed and what it should avoid. The best graphic components for my work were found by looking at other designs; after all, I didn't want visual clutter to overpower my designs.
Discovery
This assignment deepened my understanding of event planning. While the preliminary tasks laid groundwork, aligning the design with the event's core values proved challenging. Fortunately, under professional guidance, I finalized a design direction—one requiring substantial justification. I realized conveying our message to consumers is crucial: they must grasp our brand's core concept and understand the problems we solve.
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