After the Interview, we starting to do the key findings
Fig 1.4 Key Findings 1
Fig 1.5 Key Findings 2
Fig 1.6 Key Findings 3
Fig 17 Key Findings 4
Fig 1.8 Key Findings 5
Fig 1.9 Key Findings 6
Affinity Diagrams
Key findings were grouped into clusters to create affinity diagrams.
Fig 1.10 Affinity Diagrams Version 1
Fig 1.11 Affinity Diagrams Version 1
Fig 1.12 Refined Affinity Diagrams 1
Fig 1.13 Refined Affinity Diagrams 2
Fig 1.14 Refined Affinity Diagrams 3
Fig 1.15 Refined Affinity Diagrams 4
Fig 1.16 Refined Affinity Diagrams 5
Fig 1.17 Refined Affinity Diagrams 6
2. Define
We move on to the DEFINE phrase after the EMPATHY phrase, which has the
following elements: Persona of the user Map of the user's
journey "How Might We" is the problem statement.
User Persona
2 Main User Personas were developed for both young adults and
mothers:
Fig 1.18 User Persona
Problem Statement
Public places such as schools and workplaces lack hygienic products
or clean toilets.
Women wear used menstrual products due to their lack of access to
clean ones, which is unsafe and can affect their health, such as
infection and skin irritation.
Women feel shame about menstruation due to some cultures’ stigma
towards it for its “uncleanliness” and being “disgusting”. The stigma
can result in a lack of education or awareness and women’s reluctance
to discuss the topic.
Lack of menstruation education, such as hygiene practices and
inadequate access, can lead to urinary tract infections and cause the
negative stigma to arise, despite being women’s health cycle.
The cost of menstrual products has increased.
Fig 1.19 Insight Statement
Fig 1.20 Problem Statement
"How Might We" Questions
To establish the framework for brainstorming and the direction of the
IDEATION term, a set of How Might We questions was created.
Fig 1.21 HMW Question
3. Ideation
Since vending machine design is outside of our primary area of expertise,
concept development proved to be one of the most difficult components of
this project. Brainstorming sessions and in-depth research were necessary
for this phase.
Pre-Task 1: Presentation of the Solution
We
started by organizing the "Crazy Eight" concepts that were discussed in
class. We combined, cross-validated, and thoroughly investigated workable
ideas using these sketches.
Fig 1.22 Possible Ideas/ Solutions
After the week 5 meeting, We decided to choose the idea
4.
Task 1 Proposal: Come up with a creative project idea as a
team.
Fig 1.23 Task 1 Proposal
After receiving the feedback by Dr. Wong , we aim to build 4
products:
1. Moon Blooms Vending Machine
2. App UI Design
3. Digital Screen UI(Vertical)
4. Packaging Design For Moon Blooms Pads and underwear
5. Infographic animation
Fig 1.24 The features in Moon Blooms
IDEATION 1: Vending Machine
To further investigate the potential of the products, a few designs are
made.
Fig 1.25 Vending machine Sketch
IDEATION 2: Infographic Animation
Fig 1.26 Infographic animation Sketch
4. Prototype
Branding & Art Direction
Fig 1.27 The Logo and sub-logo design in Moon
Blooms
Fig 1.28 typography
Poppins should be used for our brand, as this communicates trust between
the brand and users who are trying to educate themselves while trying our
products. Dancing Script has a very soft, comfort vibe. Which is why it
would be ideal to use the font as MoonBlooms’s tagline, “Let it
Flow...”
Fig 1.29 Color Palette
The pink emphasizes women’s menstruation. The blue and white, which
resembles the contrast between the moon and the night sky. The color
combination and the brand name itself further emphasize that women can
bloom with menstruation and grow with confidence as the moons go
by.
PROTOTYPE 1: Vending Machine
Fig 1.30 The step of the Vending Machine
Fig 1.31 The Size of the Vending machine
Fig 1.32 Moon Blooms Vending machine Prototype
PROTOTYPE 2: UI of the Vending Machine
Fig 1.33 UI of the Vending Machine
Here is the figma Link of UI in the vending Machine
For my part of the Prototype is Packaging
Design. Below is my first Version of the Packaging
Design:
Fig 1.37 Pads design(Version 1)
Fig 1.38 Pads design Mock up( Version
1)
Fig 1.39 Pads design Mock up( Version
2)
Fig 1.40 Pads design Mock up( Version
3)
Fig 1.41 Underwear design(Version 1)
Fig 1.42 Underwear design Mock Up (Version
1)
Fig 1.43 Underwear design Mock Up (Version
2)
Fig 1.44 Underwear design Mock Up (Version
3)
After done the pads and Underwear Design and mock up. I got
some feedback form Dr.wongand our group's leader. Here is
the feedback: 1. Change the color that should follow the
color palette in the task 1 ppt . 2. Need to put the pads
type to the day and night. For the underwear should put the
M and L size. 3. For the Size of the pads and underwear, I
need to measured again. Cuz I need to make sure all of the
products can fit into the Vending Machine. So I created the
docs about the size of the pads and underwear. 4. To make sure can fit into the vending
machine, so I need to change the Box Design of the packaging
to the EVA Material.
Fig 1.45 The size of the Pads and Underwear
After done the remeasured the Pads and Underwear, I starting to redesign
the packaging of pads and underwear using the right color , right size and
EVA material.
Below is the google drive for the final Packaging design. I also put the
final Packaging design into the figjam of out group.
For my part Packaging design need to change the type, size and material of the pads and underwear packaging design.
Week 14
After the final ppt present, we need to focus on the period poverty topic not just how to build the vending machine to sell our product. Also for the UI and website design we need to put more information in the education part to match the how might we question.
REFLECTION
Identifying the Problem (Empathy & Define)
The journey of MoonBlooms began with a deep dive into the harsh realities of period poverty. Through our research, we discovered that the issue is not just about the lack of products, but also includes poor hygiene infrastructure, mental health difficulties like anxiety, and a significant lack of menstrual literacy.
Working on the user personas—Amira Tan (a budget-conscious mother) and Li Xinyi ( a university student)—helped me realize that period poverty affects people differently. While mothers worry about their daughters’ future health and education, students struggle with social stigma and the lack of eco-friendly options in public spaces. This phase was eye-opening as it shifted my perspective from seeing menstruation as a personal hygiene matter to a public health and human rights issue.
Developing the Solution (Ideate & Prototype)
Our group’s goal was to create a solution that was both accessible and educational. We developed MoonBlooms, a smart vending machine and mobile app ecosystem.
The Vending Machine: We designed it to provide eco-friendly products like reusable pads and menstrual cups, which are often harder to find or afford in rural areas. Including a digital screen for infographic animations was a key decision to help "break the stigma" by making education available right at the point of purchase.
The Mobile App: I found the "Points and Donation" system particularly meaningful. It allows users to earn rewards for engaging with educational content or donating to help others, creating a community of support rather than just a transactional service.
Visual Identity: We chose a color palette of soft pinks and deep blues to symbolize "blooming with confidence" as the moon cycles go by. Using the "Dancing Script" font for the tagline "Let it Flow" was intended to convey comfort and ease.
Personal Growth and Collaborative Lessons
Working as a team (Graphic Design, Animation, and UI/UX) allowed us to see how different disciplines intersect to solve a social problem. As a Graphic Designer, I learned how visual branding can normalize a "taboo" topic. The challenge was to make the packaging for products like the Night Pads and Period Underwear look clean, friendly, and professional to build trust with users.
Future Impact
The testing phase, where we mapped out Li Xinyi’s journey from finding a machine to redeeming points, showed me that technology can truly bridge the gap in menstrual care. MoonBlooms isn't just about selling pads; it’s about ensuring that "access to sanitary products is a fundamental right, not a luxury". Moving forward, I am more committed to using design as a tool for social advocacy and helping to create "menstrual-friendly" environments.
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